01 / INBOX
Opens on today, not a dashboard
Cusp starts on what needs you today, graded from must do to might want to try, and sized so the day is finishable.
Creator-commerce intelligence / for online stores
Intelligence at the cusp where data becomes decision.
Cusp finds the creators who will sell for your store before they are obvious, expensive or signed. Every match comes with its reasons, and you pay only when an order lands.
What it does
Read the whole field. Act on the few that matter.
Cusp reads millions of public creator signals every day, scores what it sees, and hands you a shortlist you can argue with. Plain reasons, not a black box. Six surfaces, one loop.
02 / DISCOVERY
Reads the public record, brings you four
Posts, captions, comments, formats, cadence, audience movement. Public signals only, refreshed daily, never scraped from private accounts. At most four candidates a day, each with its reasons.
03 / PERFORMANCE
Seven signals, one temperature
Brand fit, audience, momentum, content relevance, trend alignment, commercial intent, accessibility. Each score carries the sentence that justifies it, and the seven fuse into a single reading from cold to hot.
04 / PLANS
Simulate before you spend
Build a plan by talking to it, see it as an itinerary, then move the spend and watch the range of returns move with it. Scheduled plans become tomorrow's inbox.
05 / CONTEXT
Sees the customers you could not
Every attributed order lights up anonymous, aggregated detail about who is buying. Personas sharpen, gaps show up, briefs get better.
06 / CONNECTIONS
A human approves. Always.
A first message drafted in your voice, referencing the post that earned the match. Terms and usage rights are in the agreement from the start, every attributed order is tracked to its creator, and nothing leaves Cusp without a person pressing approve.
The daily inbox
Built to finish your day, not fill it.
Cusp opens on what needs you today, graded from must do down to might want to try. Then it weighs your day: when the day is heavy the optional work steps back, when the day is light the richer ideas come forward.
Set the weight of your day
A normal day. The things that lose money if they slip, the replies people are waiting on, and two ideas worth a look if you get the time.
Five grades, in order: must do, need to do, should do, could do, might want to try. Nothing is buried in a filter, and nothing arrives without a reason attached.
Today Thu 146 items
Your other work 52% From Cusp 48% one standard day
Discovery
Cusp verifies. You decide.
There is no feed to scroll. Cusp searches, checks its work, and brings you at most four candidates a day, each with the reasons it picked them. One tap teaches it your taste.
You sort people into four pots: reach out, keep an eye, not now, not ever. The pots are the point. They remember, so a decision made in a rush is never a decision lost.
Someone shelved too soon comes back months later with a note about why they are worth a second look. Nobody good falls through the floor of a list.
ResurfacedShelved in March. Saves per post are up 3.1x since, and she is still unsigned.
Try a verdict, the pots respond
Today's candidates1 of 4
@marlowe.reeds14.2k followers / homeware / manchester
- Nine of her last twenty posts feature the category you are launching into.
- Saves per post are up 3.4x in six weeks from a small but rising base.
That is the day's discovery. Four candidates, no feed, and the rest of the field kept warm in the pots until it is their turn.
Pot 01Reach out
Pot 02Keep an eye
Pot 03Not now
Pot 04Not ever
Each verdict adjusts what tomorrow brings. Nothing is sent to anyone.
The seven signals
Every score shows its reasons, and where it is heading.
Seven scores are read for every creator. Each is a live number and a curve: then, now and next. Tap any signal anywhere it appears and it explains itself in two sentences, and the seven fuse into one opportunity temperature from cold to hot.
- 01Brand fit91 Palette, price point and tone line up with your last three drops. Fit has climbed steadily since April and is expected to hold through the drop.
- 02Audience78 62% of her audience sits in your two best-converting cities. That share has drifted up slowly for four months and should stay flat.
- 03Momentum94 Saves per post up 3.4x in six weeks, from a small but rising base. The curve is still steepening, so the next two weeks are the cheap ones.
- 04Content relevance86 Nine of her last twenty posts feature the category you are launching into. She has been moving toward that category all quarter, not away from it.
- 05Trend alignment89 She is early on a trend that is still climbing, not two weeks past peak. The projection turns down in about three weeks, which is your window.
- 06Commercial intent73 She has run four paid partnerships and links products without prompting. Each one has performed better than the last, so the number keeps rising.
- 07Accessibility68 No agency gate, replies to brand mail, no exclusivity on file. This one is falling as she gets busier, which is the argument for going now.
All seven, weighted by confidence, fuse into the single opportunity temperature shown alongside. Nothing is hidden behind a score, and nothing is only a snapshot.
Opportunity temperature
A creator goes hot when their content meets your live drop while the trend is still rising.
Cold is a fine creator at the wrong moment. Hot is the same creator on the week it counts. Timing is most of the value, so Cusp measures it directly.
12cold
Plans
Simulate it before you spend it.
Build a plan by talking to Cusp. Drop in a lookbook or a voice note, see it back as an itinerary and a calendar, then simulate: add people, move the spend, and watch the range of possible returns move with it.
The answer is never one number, because one number would be a guess dressed up. Cusp shows the range, and the range is honest: wide when it knows little, narrow when your store data is connected and the history is real.
The sweet spot is marked, which is the point where the next pound you add stops working as hard as the last one.
+chat+lookbook+voice note+calendar
Scheduled plans become tomorrow's inbox items
Spend on this plan£2,400
People on the plan
6
the range narrows
Range of return£0 to £0
Certaintynarrow
Sweet spot£0
Move the spend. Nothing is committed here, and no message goes out until a person approves it.
Personas and surrounding
Do your creators surround the customer you want?
You define the people you want to sell to, or Cusp drafts them from your own data. Plans attach to a persona. Performance then shows how well your creator network surrounds that person: closest ring first, coverage at a glance, gaps you cannot miss.
30 to 44 / city / cooks four nights a week
0%
of this persona's attention is covered by creators you already work with.
Each ring is a step further from the person: the inner ring is who they already follow, the outer ring is who they would plausibly meet. Nodes take the temperature colour of the creator, and they move inward as attributed orders accrue.
A strong middle ring and a thin inner one. Two more direct voices would close most of it.
gap: 25 to 34 city
See the ghosts
The customers you could never see, in outline.
Every customer a creator brings lights up a little anonymous detail about who they are. On their own the details are nothing. Together they are a trend, and trends are what sharpen your personas, improve your plans and give your creators a better brief.
18 to 340%
north west0%
runs club0%
gifting0%
Anonymous and aggregated. Cusp never identifies a person and never shows you one. Patterns only, counted across many orders, and only ever from orders that were actually attributed.
Beyond the web
It counts in the room, too.
Creators can carry Cusp offline. A shareable QR code attributes a sale in person exactly the way a code does online, and EPOS integration brings restaurants, venues and pop ups into the same ledger, on the same maths.
Creator codeoffline
Attributed order 4508, in personGBP
Order value, settled at the till42.00
Creator commission-4.20
Cusp fee, per attributed order-0.42
Net to merchant37.38
Reconciles to order42.00
Same ledger, same order ID, same fee only on an attributed order. A scan at a counter and a click on a phone settle identically.
Connections read like parcel tracking
- Introduced
- Talking
- Agreed
- Live
- ✓Confirmed: usage rights, 90 days, paid social included.
- ✓Confirmed: 10% commission, settled monthly, refunds netted.
- ✓Agreement summarised in four lines. The full text is one tap away.
@marlowe.reedsHow did the last one actually do? Happy to plan the next if it worked.
You, draftIt worked. Your last drop returned # on spend, so let us do the spring range next.
Type # and pull a live number into the message. A human sends everything, always.
Why the pricing is the argument
The invoice is the proof.
Merchants pay nothing upfront. Cusp takes a small fee per attributed order, on settled revenue only. If nothing sells, there is nothing to bill, and the maths lands on your side of the ledger.
£28
£28
Effective cost per new customer, worked example
0%
lower than the same store's paid-social baseline over the same quarter.
Attributed order 4471GBP
Order value, settled118.00
Refund window closed0.00
Creator commission-11.80
Cusp fee, per attributed order-1.20
Net to merchant105.00
Reconciles to order118.00
Every line ties back to a single order ID, a single creator and a single settled payment. You can audit it in your own books.
01 / MORE CREATORS
Free for creators, so the pool keeps widening across categories and countries.
02 / SHARPER MATCHING
A wider pool gives the model more true positives to learn the shape of a good match from.
03 / BETTER RESULTS
Sharper matching means fewer sends, higher conversion, lower effective cost per customer.
04 / MORE CREATORS AGAIN
Results attract the next cohort, and the loop tightens. This is the compounding part.
Early access
Find them at the cusp.
We are onboarding a small number of stores each month so every account gets set up properly. Tell us where to reach you.
No demo call required. We reply within two working days.
Creators join free. Get discovered early, and only see offers that actually fit.